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Paul & Joe was founded in 1995 by Fashion designer, Sophie Mechaly. In 2002 the cosmetic range was launched to sit along side the fashion collection. The cosmetics range designed in Paris and produced in Japan.Paul & Joe Beaute has been in the UK for the past 15 years and is exclusive to Universe Of Us in London.

Paul & Joe are famous for using cats and chrysanthemum in both the fashion and makeup lines.This stems from Sophies love for her cats and the chrysanthemum that serves as the motif on the packaging was inspired byan antique cushion cover that Sophie found at her favorite Parisian flea market.